Insights

Julie Oehme
When digital initiatives fall short of expectations, it’s often assumed the technology is the issue....
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A Practical Guide for Ensuring ROI from Digital Initiatives

Julie Oehme
If you build on nopCommerce, here’s a small thing that can cause big head-scratching when requests h... Read Article

The “AJAX or Not?” Gotcha in nopCommerce (and a simple fix)

Julie Oehme
There was a time when digital commerce modernization equated to a technology upgrade. Implementing a... Read Article

How Modern Commerce Unlocks Operational Agility

Julie Oehme
Furniture buyers expect clarity and curation while exploring a brand’s product catalog online. This ...
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What Furniture and Home Brands Can Learn from Automotive Fitment Data

Julie Oehme
SEO still matters. But focusing solely on traditional search engines misses a major shift in how peo... Read Article

AI-powered Shopping: How to Ensure Agents Find Your Products

Julie Oehme
If you spend even just a few minutes online reading about how businesses are leveraging AI, you migh... Read Article

AI Won’t Fix Everything. But It Will Show You What’s Broken.

Julie Oehme
Most manufacturers and distributors in the HVAC and plumbing space know they could be capturing more... Read Article

What’s Holding HVAC and Plumbing Brands Back from Digital Growth?

Julie Oehme
Overview
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From Gridlock to Growth: How a Leading Ventilation Manufacturer Unlocked the Power of Their Product Data

Julie Oehme
Overview A global leader in motor and power transmission products, this multi-brand manufacturer man... Read Article

Global $6B+ Manufacturer Transforms Product Data & Unifies Digital Commerce

Julie Oehme
At Aperture Labs, we excel at quickly identifying and resolving issues during development, which min... Read Article

Troubleshooting inriver with Speed: A Real-World Example

Julie Oehme
A brand’s ability to efficiently manage fluctuating tariffs and align list prices In our unpredictab... Read Article

Dynamic Pricing in an Unpredictable Market: How Inriver Powers Real-Time Tariff-Driven Pricing for Evergreen

Julie Oehme
In a resounding endorsement of its innovation and strategic vision, Optimizely has recently been nam... Read Article

The Digital Experience Hit Maker: Optimizely Continues to Lead in Gartner Magic Quadrants

Julie Oehme