# Insights [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) When digital initiatives fall short of expectations, it’s often assumed the technology is the issue.... [Read Article](https://www.aperturelabs.net/insights/guide-for-ensuring-roi) ## [A Practical Guide for Ensuring ROI from Digital Initiatives](https://www.aperturelabs.net/insights/guide-for-ensuring-roi) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) If you build on nopCommerce, here’s a small thing that can cause big head-scratching when requests h... [Read Article](https://www.aperturelabs.net/insights/the-ajax-or-not-gotcha-in-nopcommerce-and-a-simple-fix) ## [The “AJAX or Not?” Gotcha in nopCommerce (and a simple fix)](https://www.aperturelabs.net/insights/the-ajax-or-not-gotcha-in-nopcommerce-and-a-simple-fix) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) There was a time when digital commerce modernization equated to a technology upgrade. Implementing a... [Read Article](https://www.aperturelabs.net/insights/how-modern-commerce-unlocks-operational-agility) ## [How Modern Commerce Unlocks Operational Agility](https://www.aperturelabs.net/insights/how-modern-commerce-unlocks-operational-agility) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) Furniture buyers expect clarity and curation while exploring a brand’s product catalog online. This ... [Read Article](https://www.aperturelabs.net/insights/what-furniture-brands-can-learn-from-automotive-fitment-data) ## [What Furniture and Home Brands Can Learn from Automotive Fitment Data](https://www.aperturelabs.net/insights/what-furniture-brands-can-learn-from-automotive-fitment-data) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) SEO still matters. But focusing solely on traditional search engines misses a major shift in how peo... [Read Article](https://www.aperturelabs.net/insights/ai-powered-shopping-how-to-ensure-agents-find-your-products) ## [AI-powered Shopping: How to Ensure Agents Find Your Products](https://www.aperturelabs.net/insights/ai-powered-shopping-how-to-ensure-agents-find-your-products) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) If you spend even just a few minutes online reading about how businesses are leveraging AI, you migh... [Read Article](https://www.aperturelabs.net/insights/ai-wont-fix-everything.-but-it-will-show-you-whats-broken) ## [AI Won’t Fix Everything. But It Will Show You What’s Broken.](https://www.aperturelabs.net/insights/ai-wont-fix-everything.-but-it-will-show-you-whats-broken) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) Most manufacturers and distributors in the HVAC and plumbing space know they could be capturing more... [Read Article](https://www.aperturelabs.net/insights/whats-holding-hvac-and-plumbing-brands-back-from-digital-growth) ## [What’s Holding HVAC and Plumbing Brands Back from Digital Growth?](https://www.aperturelabs.net/insights/whats-holding-hvac-and-plumbing-brands-back-from-digital-growth) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) Overview [Read Article](https://www.aperturelabs.net/insights/from-data-gridlock-to-growth-engine-how-a-leading-ventilation-manufacturer-unlocked-the-power-of-their-product-information) ## [From Gridlock to Growth: How a Leading Ventilation Manufacturer Unlocked the Power of Their Product Data](https://www.aperturelabs.net/insights/from-data-gridlock-to-growth-engine-how-a-leading-ventilation-manufacturer-unlocked-the-power-of-their-product-information) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) Overview A global leader in motor and power transmission products, this multi-brand manufacturer man... [Read Article](https://www.aperturelabs.net/insights/manufacturer-transforms-product-data-unifies-commerce) ## [Global $6B+ Manufacturer Transforms Product Data & Unifies Digital Commerce](https://www.aperturelabs.net/insights/manufacturer-transforms-product-data-unifies-commerce) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) At Aperture Labs, we excel at quickly identifying and resolving issues during development, which min... [Read Article](https://www.aperturelabs.net/insights/troubleshooting-inriver-with-speed) ## [Troubleshooting inriver with Speed: A Real-World Example](https://www.aperturelabs.net/insights/troubleshooting-inriver-with-speed) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) A brand’s ability to efficiently manage fluctuating tariffs and align list prices In our unpredictab... [Read Article](https://www.aperturelabs.net/insights/dynamic-pricing-evergreen) ## [Dynamic Pricing in an Unpredictable Market: How Inriver Powers Real-Time Tariff-Driven Pricing for Evergreen](https://www.aperturelabs.net/insights/dynamic-pricing-evergreen) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme) In a resounding endorsement of its innovation and strategic vision, Optimizely has recently been nam... [Read Article](https://www.aperturelabs.net/insights/optimizely-gartner-magic-quadrants) ## [The Digital Experience Hit Maker: Optimizely Continues to Lead in Gartner Magic Quadrants](https://www.aperturelabs.net/insights/optimizely-gartner-magic-quadrants) [Julie Oehme](https://www.aperturelabs.net/insights/author/julie-oehme)